Brent Moore, President and CEO of Nivel, has been with the organization since 2015 upon Nivel’s acquisition of MadJax, the company Brent founded in 2009. Brent was named President of SV in 2015, and later named President
and CEO of the company in 2018. Brent firmly believes in the mission for Nivel to remain innovative, customer-centric, and poised for growth.
Brent started his career in the PTV industry as a successful entrepreneur owning his own dealership. In his business with the dealership, he identified a gap in the space for customer facing products in the golf car sector,
leading Brent to shift his focus on the development of Madjax, named after two of his three children, Madison and Jackson. The innovative line merges quality and value with interchangeable parts for the most versatile
PTV experience possible.
In 2015, when Nivel acquired Madjax, Brent joined Nivel, leveraging his industry knowledge and the brand’s reputation of excellence with Nivel’s extensive distribution network. Brent’s leadership and drive have placed an
emphasis on re-energizing Nivel’s PTV house of brands, growing into new market segments including the UTV space, and has continued the company’s commitment to the development of the freshest, most innovative products
in the industry.
Brent has served on and participated in the Golf Car Advisory Council. He enjoys spending time with his family, including his wife Anne and three children, Madison, Jackson, and Greyson. In his time away from work, he can
often be found offshore fishing in the Gulf of Mexico.