Brent Moore, President and CEO of Nivel, has been with the organization since 2015 upon Nivel’s acquisition of MadJax, the company Brent founded in 2009. Brent was named President of SV in 2015, and later named President
and CEO of the company in 2018. Brent firmly believes in the mission for Nivel to remain innovative, customer-centric, and poised for growth.
Brent started his career in the PTV industry as a successful entrepreneur owning his own dealership. In his business with the dealership, he identified a gap in the space for customer facing products in the golf car sector,
leading Brent to shift his focus on the development of Madjax, named after two of his three children, Madison and Jackson. The innovative line merges quality and value with interchangeable parts for the most versatile
PTV experience possible.
In 2015, when Nivel acquired Madjax, Brent joined Nivel, leveraging his industry knowledge and the brand’s reputation of excellence with Nivel’s extensive distribution network. Brent’s leadership and drive have placed an
emphasis on re-energizing Nivel’s PTV house of brands, growing into new market segments including the UTV space, and has continued the company’s commitment to the development of the freshest, most innovative products
in the industry.
Brent has served on and participated in the Golf Car Advisory Council. He enjoys spending time with his family, including his wife Anne and three children, Madison, Jackson, and Greyson. In his time away from work, he can
often be found offshore fishing in the Gulf of Mexico.
CFO / COO
John Brenholt has served as Nivel’s Chief Financial Officer since November of 2019. In September of 2020, John was also named the Chief Operating Officer. John boasts over 30 years of experience in manufacturing, distribution,
and transportation. John’s organizational focus is on ensuring that we are a customer-centric organization focused on financial excellence, strategic acquisitions, and industry leading service in all areas of operation.
Prior to joining Nivel, John was the Executive VP and Chief Financial Officer of Florida East Coast Railway. He has also served in leadership for Schneider National, Vistar Corporation, and Corporate Express. His leadership
experience with these organizations has established John’s reputation for building world-class teams, aligning financial and business metrics that support business strategy and high growth.
John earned a BBA with an emphasis in accounting from the University of Wisconsin-Milwaukee and is also a certified CPA. In his spare time, he enjoys outdoor activities including tennis, camping, and fishing. He also enjoys
cross country road trips.
VP of Dealer Sales, PTV
Benny Knox is an industry veteran, currently serving as Nivel’s VP of PTV Dealer Sales. Benny’s role in leading the sales team includes a keen focus on customer care and support, ensuring his team provides the best customer
experience possible, building lasting relationships along the way.
Benny has worked previously for E-Z-Go and Textron. Previously operating two E-Z-Go dealerships, Benny developed an astute ability to listen to the customer and understand their needs. His extensive career has also provided
him a strong knowledge of the parts and accessories industry, a great benefit to Nivel and his team.
Benny is a Motocross enthusiast, spending his time away from work perfecting his next jump, an activity he also shares with his daughter, Addison.
VP of Engineering, PTV
Aric Singletary is the VP of Product Engineering and Development for Nivel PTV. Aric oversees product development, current products, quality, and technical support with Nivel.
Aric is an industry veteran, working in the field since 1994. Holding various engineering roles with different organizations, Aric found a passion for aftermarket parts. He appreciates the experience of seeing a product
through from inception to release.
Aric holds an Associates of Science degree in Electromechanical Engineering from Augusta Technical College and a Bachelor of Science degree from the University of Phoenix. His hobbies include vehicle restoration, wheel
design, and international travel.
VP of Supply Chain
Scott Blanton, Nivel’s VP of Supply Chain, joined Nivel in 2015 through Nivel’s acquisition of Madjax, where he served as the company’s CFO, setting them up for success and seeing the organization through the acquisition.
Scott has served in several different capacities with Nivel, all related to sales, operations, planning, and supply chain sectors of the business. His expertise and solutions-driven spirit have made him an asset in any
role he takes on.
Scott received his B.S. in Finance and Accounting in 2011 from Thomas University. He is a husband, proud father to five children, an avid outdoorsman, and powersports enthusiast.
VP of Marketing
Susan Song is Nivel’s VP of Marketing. Susan has over 20 years of experience building global brands and enhancing marketing effectiveness for a broad range of industries of varying sizes.
Susan’s career began as a brand consultant at WPP, where she worked with Fortune 500 companies on developing and implementing brand strategies. Prior to Nivel, Susan was a CMO and SVP for organizations including 18Birdies,
Getty Images, and Citi. Susan leverages her industry leading knowledge to lead all Nivel brands to new heights through successful marketing initiatives aimed at elevating the customer experience.
Susan received a Bachelor of Arts in International Relations/Hispanic Studies from Brown University and an MBA from Columbia Business School. In her spare time, she stays busy with her husband and young daughter. When she
has the time, she also enjoys gardening, cooking, and playing golf.
VP of Distribution
John Wadsworth, Nivel’s VP of Distribution, has been with the company since 2005. John has over 25 years of experience in the Distribution and Transportation arena, with a focus on fulfillment and operations management.
John has worked in transportation, operations, and management for organizations including Menlo Logistics, USPS, Grimes Logistics, and GE Appliance Parts.
John’s expertise and industry leading knowledge are invaluable to Nivel’s distribution network. John leads the successful operations of all Nivel’s distribution centers, including Jacksonville, FL, Phoenix AZ, and Camp
John serves on the Florida State College of Jacksonville’s Business Advisory Committee, supporting the college’s Logistics and Distribution degree programs. In his free time, he enjoys quiet time with his family which includes
his wife of 25 years and two college age children studying in Gainesville. When not at Nivel, he can be found fishing the inshore and nearshore waters of Northeast Florida and the Big Bend area in search of Redfish,
Trout and Flounder.
Executive VP, Heavy Duty
Mike Myers serves as Nivel’s Executive VP of our Heavy-Duty market, which includes Reliance, RF Engine, and AgKits. Mike has had a successful career in the agricultural and heavy-duty markets, with over 30 years of experience.
Mike’s primary focus is in driving Nivel HD through the diverse agricultural, construction, off-highway, and HD truck markets. He also leads the strategic leadership of the global customer service, logistics, and marketing
organizations for HD.
Mike is a consistent and creative leader, developing groundbreaking programs and product innovations that lead the way in the HD sector. He attended IU East, IVY-Tech, and Ball State and also served in the Indiana Army
National Guard for six years. Away from work, Mike and his wife Amanda enjoy spending time with family, friends, and playing golf.
VP of Sales & Marketing, Pac Rim
Aaron Fowles serves as the Pacific Rim & Trim VP of Sales and Marketing. He oversees new product development while leading and mentoring the PacRim sales team. Aaron is dedicated to creating opportunities for customers
and employees to create and maintain valuable business relationships.
Prior to Nivel, Aaron worked in game operations for the Sacramento Kings Basketball organization and has also served as a Freight Broker and Director of Sales. His vast experience in sales, management, and marketing are
an invaluable asset to our organization.
Aaron is a proud father of six children and one grandchild. He loves the outdoors, is passionate about missionary work, and has spent 25 years working as a youth mentor.
Executive VP, UTV
Steve Shankin is the Executive Vice President of Nivel’s UTV division. He has been in the UTV industry since 2002 when the Seizmik brand was born. Seizmik is now the premier aftermarket accessory company for UTV’s due to
Steve’s leadership and motivation to keep customers first while consistently developing new, innovative products.
In 2016, Steve’s hard work and entrepreneurial spirit led Seizmik to being named the Industry Leader in the UTV segment by Powersports Business magazine. Recognizing the innovation and uniqueness of the company, the Seizmik
brand was acquired by Nivel in 2020, adding Steve and the Seizmik brand to our robust product and business offerings.
Steve enjoys traveling and visiting with customers and business partners. He also hosts seminars on “UTV’s and the Massive Missed Opportunity,” which helps dealers around the nation profit by creating more customer-centric
business models. In his spare time, he spends time with his three daughters and enjoys doing anything outdoors, including working with chainsaws and riding carbon fiber bicycles.
VP of Information Technology
Tom Allen, Nivel’s VP of Information Technology, joined Nivel in 2020. Tom’s focus on utilizing technological advancements align with Nivel’s focus on innovation and providing the best customer experience in the industry.
Tom boasts a strong background in IT with the transportation industry. His past leadership roles and responsibilities include network operations, software development, systems administration, vendor management, as well
as customer and end-user support. Tom’s focus on aligning IT goals with business needs and efficiencies are integral to our organizational success.
Outside of the office, Tom can be found by the pool with his family. He also contributes to several collaborative software projects.
VP of Manufacturing
Bryan Gulledge is the VP of Manufacturing, overseeing the production and quality assurance of Nivel products manufactured in Cairo, Georgia. The facility in Cairo houses over 100 employees, manufacturing many of Nivel’s
house brand products including Jake’s, Red Dot, and Arcos.
Bryan boasts over 30 years of manufacturing expertise, beginning with Plastic Manufacturing Industries (PMI), where he led their golf cart department. From 2000 until 2010, Bryan owned Pro Master. In 2010, Nivel acquired
Pro Master, and Bryan joined the Nivel team, continuing his success with Pro Master and now serving as the VP of Manufacturing over all manufactured brands in the Nivel offering.
In his spare time, Bryan enjoys spending time with his wife Channa and daughter Fallon. He also enjoys woodworking and working on cars.
VP of Finance & Analytics
William Harper, Nivel’s VP of Finance and Analytics, joined the Nivel team in early 2020. William’s focus is on the overall financial excellence of the company through planning, forecasting, and reporting, working closely
with each department to ensure financial success.
William’s leadership background in finance and treasury is broad and includes professional experience in transportation, manufacturing, and retail, making him a key asset to Nivel’s varying business segments. In each area
of his professional career, William consistently focuses on building relationships and looking at collaborative approaches to solve key business challenges.
William holds a Finance degree from Mercer University, an MBA from the University of Georgia, and a M.S. in Transportation Management from the University of Denver. In his personal life, he enjoys spending time with his
wife and three children. Together they enjoy traveling, playing soccer, and spending time outdoors.
Kevin Wallrath is Nivel’s Corporate Controller. Kevin joined the team in 2020 and brings with him 15 years of experience in accounting, audits, financial analysis, and reporting.
Prior to Nivel, Kevin has worked with financial organizations including Ernst & Young, Fidelity National Financial, Merrill Lynch, and Everbank/TIAA Bank as well as Wildermuth Advisory. Professionally, Kevin enjoys collaborating
with all divisions of an organization to focus on key business initiatives.
Kevin earned his B.S. in Finance and Economics from the University of Florida and his M.S. in Accounting from the University of Virginia. He has also completed both his CPA and CAIA certifications.
Kevin is an avid golfer and enjoys deep sea fishing. In his spare time, he enjoys spending time with his three children.
VP of Human Resources
James Crosten is Nivel’s VP of Human Resources. With over 20 years of HR management experience and 13 years in leadership roles, James leads the human resources department, focusing on talent acquisition and employee development,
along with employee relations strategies that represent and support the organization’s culture and values.
Prior to joining Nivel in 2015, James was the Director of Human Resources Americas for Stanadyne Corporation, an organization boasting over 10,000 employees in 15 states and operations in North and South America. Professionally,
James has extensive experience in evaluating and implementing improvement processes to improve procedures and efficiencies through technology. He has successfully led company mergers and acquisitions while providing
clear integration strategies for leadership.
James holds a BS in Environmental Health from East Carolina University and an Executive Masters in Human Resource Management from Harvard University. Outside of work, he enjoys surfing and spending time with his wife, Angela,
and children Abigail and Chance.
VP of Corporate International Sales
Jesse Burson is Nivel’s VP of Corporate International Sales. Jesse has been with Nivel for over a decade, beginning his career in sales. Jesse’s current focus is in working closely with leadership enterprise wide to deliver
unparalleled customer service to all business partners we work closely with.
Jesse has had an expansive career in sales, working in both sales and leadership positions with both U.S. and Australian based companies. His knowledge and skills have allowed him to develop key relationships globally that
enhance mutual growth both for Nivel and the organizations we support. Professionally, Jesse enjoys building customer relationships across various cultures and solutioning challenges through collaboration and initiative.
Jesse graduated summa cum laude from the University of North Florida with a BA in Psychology and Business Administration. He also holds a certificate from Harvard Law School in Leadership and Negotiation. Outside of work,
Jesse enjoys playing golf, surfing, and hiking.
VP of Engineering, UTV
Charles Kim is the VP of Innovation and Product Development for Nivel’s UTV division. He has been in the UTV industry since 2002 when he co-founded Seizmik, acquired by Nivel in 2020.
Charles’ focus is on consumer centric product design covering a range of product categories from POP/POS, sports equipment, tools, and hardware to the powersports category. Both Charles’ work and the Seizmik brand have
won numerous awards, including the prestigious Red Dot Award. Charles also holds over a dozen patents.
Charles holds a Master’s Degree in Industrial Design from Pratt Institute where he studied architecture and design in Rome and Florence. Professionally, he enjoys attending industry trade shows to maintain awareness of
broad consumer trends. He has given back to his profession by co-teaching undergraduate and graduate level classes at NC State’s School of Art & Design. In his spare time, he loves spending time with his wife and two
children enjoying the outdoors and traveling.