Brent Moore, President and CEO of Nivel, has been with the organization since 2015
upon Nivel’s acquisition of MadJax, the company Brent founded in 2009. Brent was
named President of SV in 2015, and later named President and CEO of the company in
2018. Brent firmly believes in the mission for Nivel to remain innovative,
customer-centric, and poised for growth.
Brent started his career in the PTV industry as a successful entrepreneur owning his
own dealership. In his business with the dealership, he identified a gap in the
space for customer facing products in the golf car sector, leading Brent to shift
his focus on the development of Madjax, named after two of his three children,
Madison and Jackson. The innovative line merges quality and value with
interchangeable parts for the most versatile PTV experience possible.
In 2015, when Nivel acquired Madjax, Brent joined Nivel, leveraging his industry
knowledge and the brand’s reputation of excellence with Nivel’s extensive distribution
network. Brent’s leadership and drive have placed an
emphasis on re-energizing Nivel’s PTV house of brands, growing into new market segments
including the UTV space, and has continued the company’s commitment to the development
of the freshest, most innovative products
in the industry.
Brent has served on and participated in the Golf Car Advisory Council. He enjoys
spending time with his family, including his wife Anne and three children, Madison,
Jackson, and Greyson. In his time away from work, he can
often be found offshore fishing in the Gulf of Mexico.
Steve Row, Nivel’s Chief Financial Officer, joined the Nivel team in August 2021. Steve has a strong record of driving sales growth, improving profitability and developing organizations with 23 years of financial leadership in the manufacturing and consumer-packaged goods industries.
Prior to joining Nivel, Steve was CFO of Olde Thompson, the largest private label spice manufacturer in the US. Steve also served as CFO of Canyon Bakehouse, the fastest growing gluten free bread company in the US and in his earlier career honed his skills with 17 years of progressive roles spanning Brand Finance, Controllership, Supply Chain, FP&A and Investor Relations both in the US and overseas with Procter & Gamble and Whitewave Foods.
Steve holds a BS in Mechanical Engineering Technology from Purdue University, an MBA from Purdue University, and is Certified Internal Auditor® (CIA ®), and Certified Management Accountant (CMA ®).
Brandon Meyers, Nivel’s Chief Information Officer, joined Nivel September 2021. Brandon brings over 25 years of experience delivering IT and transformation projects at a global level. As the IT leader and technology strategist for Nivel, Brandon calls upon his deep knowledge of infrastructure services, IT governance, operations, security, and eCommerce technologies, as well as business integration, leveraging SaaS/Cloud computing to lead Nivel in technical excellence.
Prior to joining Nivel, Brandon served in various management and information technology roles within global companies including Apex Tool Group, Cooper Industries Corporate Division and Delta Air Lines.
Brandon is passionate about helping IT organizations maximize the value they deliver to the business by focusing on stakeholder facing IT services while leveraging best of breed solutions and technologies that enable winning business outcomes.
VP of Dealer Sales, PTV
Benny Knox is an industry veteran, currently serving as Nivel’s VP of PTV Dealer Sales.
Benny’s role in leading the sales team includes a keen focus on customer care and
support, ensuring his team provides the best customer
experience possible, building lasting relationships along the way.
Benny has worked previously for E-Z-Go and Textron. Previously operating two E-Z-Go
dealerships, Benny developed an astute ability to listen to the customer and understand
their needs. His extensive career has also provided
him a strong knowledge of the parts and accessories industry, a great benefit to Nivel
and his team.
Benny is a Motocross enthusiast, spending his time away from work perfecting his next
jump, an activity he also shares with his daughter, Addison.
Executive VP of Retail & Digital Strategy
Donnie Jouppi joined the Nivel team in 2021 as the VP of Digital Strategy. Donnie has
been in the PTV arena since 2012 when he founded Performance Plus Carts. His focus in
ecommerce business development and successful strategies
for growth align perfectly with Nivel’s customer centric goals. Along with his
experience in the dealer network, he also has a firm understanding of website design,
software integrations, and business automations that
elevate Nivel’s digital platform.
Within the last 15 years, Donnie has been extensively involved in all things digital,
from website launches and redesigns to successful integrations and automations that
support dealer and retail channels. His focus with
Nivel is on enhancing our digital platform to ensure our customers receive the best
customer experience in the industry.
Outside of work, Donnie enjoys spending time with his wife Jessica and their two
children, daughter Brooke and son Landon. As a family, they spend time RV’ing and
VP of Engineering, PTV
Aric Singletary is the VP of Product Engineering and Development for Nivel PTV. Aric
oversees product development, current products, quality, and technical support with
Aric is an industry veteran, working in the field since 1994. Holding various
engineering roles with different organizations, Aric found a passion for aftermarket
parts. He appreciates the experience of seeing a product
through from inception to release.
Aric holds an Associates of Science degree in Electromechanical Engineering from Augusta
Technical College and a Bachelor of Science degree from the University of Phoenix. His
hobbies include vehicle restoration, wheel
design, and international travel.
Carlos De Leon
VP of Supply Chain
As V.P. of Supply Chain, Carlos oversees NIVEL’s end to end supply network from Sourcing to Purchasing and Inventory Control. With more than 20 years of experience in transformation industries Carlos has developed knowledge to structure efficient and competitive Supply Chain organizations with global presence.
Carlos is a problem solver with creative thinking and execution focus who takes pride in developing professional and high performing teams around him. He holds a B.S. degree in Electronic Systems Engineering from Tec of Monterrey and an MBA with minor in Strategic Planning from EGADE Business School. He also holds PMP®, ITC Supply Chain Management and Six Sigma Black Belt certifications.
Away from work, Carlos enjoys spending time with his wife Brenda and two children (Frida and Carlos J.) the most. He also likes to snowboard, play music instruments, and watch sports as main hobbies.
VP of Distribution
John Wadsworth, Nivel’s VP of Distribution, has been with the company since 2005. John
has over 25 years of experience in the Distribution and Transportation arena, with a
focus on fulfillment and operations management.
John has worked in transportation, operations, and management for organizations
including Menlo Logistics, USPS, Grimes Logistics, and GE Appliance Parts.
>John’s expertise and industry leading knowledge are invaluable to Nivel’s distribution
network. John leads the successful operations of all Nivel’s distribution centers,
including Jacksonville, FL, Phoenix AZ, and Camp
John serves on the Florida State College of Jacksonville’s Business Advisory Committee,
supporting the college’s Logistics and Distribution degree programs. In his free time,
he enjoys quiet time with his family which includes
his wife of 25 years and two college age children studying in Gainesville. When not at
Nivel, he can be found fishing the inshore and nearshore waters of Northeast Florida and
the Big Bend area in search of Redfish,
Trout and Flounder.
Executive VP, Heavy Duty
Mike Myers serves as Nivel’s Executive VP of our Heavy-Duty market, which includes
Reliance, RF Engine, and AgKits. Mike has had a successful career in the agricultural
and heavy-duty markets, with over 30 years of experience.
Mike’s primary focus is in driving Nivel HD through the diverse agricultural,
construction, off-highway, and HD truck markets. He also leads the strategic leadership
of the global customer service, logistics, and marketing
organizations for HD.
Mike is a consistent and creative leader, developing groundbreaking programs and product
innovations that lead the way in the HD sector. He attended IU East, IVY-Tech, and Ball
State and also served in the Indiana Army
National Guard for six years. Away from work, Mike and his wife Amanda enjoy spending
time with family, friends, and playing golf.
VP of RF Engine
Andrew Narhi serves as VP of RF Engine for the Nivel Heavy Duty division. Throughout his 35 years at RF Engine, he worked in every position within the company, from mechanic to salesman, purchasing and marketing, eventually becoming the leader of RF Engine. Andrew has utilized his experience to grow the crankshaft, remanufactured engine parts, and engine sales business operations for the full Nivel HD Reliance brand.
Andrew enjoys his work, especially the deep-rooted relationships with his team and their industry partners. Outside of work, he also enjoys spending time with his wife Sandy, twin girls Audrey and Sophia and the rest of his family. Together, they enjoy road trips and visiting anywhere along Lake Michigan. Andrew’s other hobbies include riding dirt bikes and playing chess.
VP of Sales & Marketing, Pac Rim
Aaron Fowles serves as the Pacific Rim & Trim VP of Sales and Marketing. He oversees
new product development while leading and mentoring the PacRim sales team. Aaron is
dedicated to creating opportunities for customers
and employees to create and maintain valuable business relationships.
Prior to Nivel, Aaron worked in game operations for the Sacramento Kings Basketball
organization and has also served as a Freight Broker and Director of Sales. His vast
experience in sales, management, and marketing are
an invaluable asset to our organization.
Aaron is a proud father of six children and one grandchild. He loves the outdoors, is
passionate about missionary work, and has spent 25 years working as a youth mentor.
Executive VP, UTV
Steve Shankin is the Executive Vice President of Nivel’s UTV division. He has been in
the UTV industry since 2002 when the Seizmik brand was born. Seizmik is now the premier
aftermarket accessory company for UTV’s due to
Steve’s leadership and motivation to keep customers first while consistently developing
new, innovative products.
In 2016, Steve’s hard work and entrepreneurial spirit led Seizmik to being named the
Industry Leader in the UTV segment by Powersports Business magazine. Recognizing the
innovation and uniqueness of the company, the Seizmik
brand was acquired by Nivel in 2020, adding Steve and the Seizmik brand to our robust
product and business offerings.
Steve enjoys traveling and visiting with customers and business partners. He also hosts
seminars on “UTV’s and the Massive Missed Opportunity,” which helps dealers around the
nation profit by creating more customer-centric
business models. In his spare time, he spends time with his three daughters and enjoys
doing anything outdoors, including working with chainsaws and riding carbon fiber
VP of Manufacturing
Bryan Gulledge is the VP of Manufacturing, overseeing the production and quality
assurance of Nivel products manufactured in Cairo, Georgia. The facility in Cairo houses
over 100 employees, manufacturing many of Nivel’s
house brand products including Jake’s, Red Dot, and Arcos.
Bryan boasts over 30 years of manufacturing expertise, beginning with Plastic
Manufacturing Industries (PMI), where he led their golf cart department. From 2000 until
2010, Bryan owned Pro Master. In 2010, Nivel acquired
Pro Master, and Bryan joined the Nivel team, continuing his success with Pro Master and
now serving as the VP of Manufacturing over all manufactured brands in the Nivel
In his spare time, Bryan enjoys spending time with his wife Channa and daughter Fallon.
He also enjoys woodworking and working on cars.
Chief Mergers & Acquisitions Officer
William Harper, Nivel’s VP of Finance and Analytics, joined the Nivel team in early
2020. William’s focus is on the overall financial excellence of the company through
planning, forecasting, and reporting, working closely
with each department to ensure financial success.
William’s leadership background in finance and treasury is broad and includes
professional experience in transportation, manufacturing, and retail, making him a key
asset to Nivel’s varying business segments. In each area
of his professional career, William consistently focuses on building relationships and
looking at collaborative approaches to solve key business challenges.
William holds a Finance degree from Mercer University, an MBA from the University of
Georgia, and a M.S. in Transportation Management from the University of Denver. In his
personal life, he enjoys spending time with his
wife and three children. Together they enjoy traveling, playing soccer, and spending
VP of Human Resources
James Crosten is Nivel’s VP of Human Resources. With over 20 years of HR management
experience and 13 years in leadership roles, James leads the human resources department,
focusing on talent acquisition and employee development,
along with employee relations strategies that represent and support the organization’s
culture and values.
Prior to joining Nivel in 2015, James was the Director of Human Resources Americas for
Stanadyne Corporation, an organization boasting over 10,000 employees in 15 states and
operations in North and South America. Professionally,
James has extensive experience in evaluating and implementing improvement processes to
improve procedures and efficiencies through technology. He has successfully led company
mergers and acquisitions while providing
clear integration strategies for leadership.
James holds a BS in Environmental Health from East Carolina University and an Executive
Masters in Human Resource Management from Harvard University. Outside of work, he enjoys
surfing and spending time with his wife, Angela,
and children Abigail and Chance.
VP of Corporate International Sales
Jesse Burson is Nivel’s VP of Corporate International Sales. Jesse has been with Nivel
for over a decade, beginning his career in sales. Jesse’s current focus is in working
closely with leadership enterprise wide to deliver
unparalleled customer service to all business partners we work closely with.
Jesse has had an expansive career in sales, working in both sales and leadership
positions with both U.S. and Australian based companies. His knowledge and skills have
allowed him to develop key relationships globally that
enhance mutual growth both for Nivel and the organizations we support. Professionally,
Jesse enjoys building customer relationships across various cultures and solutioning
challenges through collaboration and initiative.
Jesse graduated summa cum laude from the University of North Florida with a BA in
Psychology and Business Administration. He also holds a certificate from Harvard Law
School in Leadership and Negotiation. Outside of work,
Jesse enjoys playing golf, surfing, and hiking.
VP of Engineering, UTV
Charles Kim is the VP of Innovation and Product Development for Nivel’s UTV division. He
has been in the UTV industry since 2002 when he co-founded Seizmik, acquired by Nivel in
Charles’ focus is on consumer centric product design covering a range of product
categories from POP/POS, sports equipment, tools, and hardware to the powersports
category. Both Charles’ work and the Seizmik brand have
won numerous awards, including the prestigious Red Dot Award. Charles also holds over a
Charles holds a Master’s Degree in Industrial Design from Pratt Institute where he
studied architecture and design in Rome and Florence. Professionally, he enjoys
attending industry trade shows to maintain awareness of
broad consumer trends. He has given back to his profession by co-teaching undergraduate
and graduate level classes at NC State’s School of Art & Design. In his spare time,
he loves spending time with his wife and two
children enjoying the outdoors and traveling.