Nivel Acquires UTV Accessories Company Ape Offroad

Nivel Acquires UTV Accessories Company Ape Offroad

With its fourth acquisition in 2020, Nivel continues to build its presence in the UTV sector

Jacksonville, FL– November 12, 2020

Nivel Parts & Manufacturing Co LLC (Nivel) today announced that it has acquired Ape Offroad, (formerly known as Over Armour) a leading supplier of cabs and windshields for the UTV market. The purchase adds to Nivel’s strong product line-up in the UTV category, brought on by previous acquisitions of leading UTV players Side By Side Stuff and Seizmik.

Nivel’s acquisition continues the company’s strategy of consolidating successful niche UTV players to create a seamless and comprehensive product array of UTV parts and accessories. “Nivel Specialty Vehicles is on a path to create an exciting new channel and offering for UTV dealers, distributors and consumers,” stated Brent Moore, CEO of Nivel.

Ape Offroad will become part of the new UTV division within Nivel Specialty Vehicles. “This acquisition is a great addition to Nivel because it increases our product line and ability to satisfy even more customers in a fast-growing category,” says Steve Shankin, Executive Vice President of Nivel UTV. With the acquisition, Ape Offroad products will continue to be available through Octane Ridge, Nivel’s dealer channel for UTV customers, SideBySideStuff.com, Nivel’s retail UTV channel, and through brick and mortar and online dealers.

About Nivel

Founded in 1968, Nivel is a global manufacturer, distributor, and seller of aftermarket parts and accessories for niche vehicles and heavy-duty equipment. It is a trusted business partner to thousands of dealers, distributors, and consumers in the US and international markets. Nivel owns the most valuable brands in the aftermarket niche vehicle parts and accessories categories: MadJax, Red Dot, GTW, Jake’s, Reliance and Seizmik. Visit Nivel for more information.

About Ape Offroad

Based in Flemingsburg, KY, Ape Offroad produces windshields, cab enclosures, and other accessories for UTVs and Side by Sides with fitments for nearly every vehicle ever made. The breadth of assortment is unrivaled in the industry. Ape Offroad, is known for its long-term relationship with their customers, and aims to give the best customer service available. Visit Ape Offroad for more information.

Nivel Acquires UTV Accessories Innovator Seizmik

Nivel Acquires UTV Accessories Innovator Seizmik

Nivel continues to build its footprint within the UTV category

Jacksonville, FL– May 6, 2020

Nivel Parts & Mfg Co LLC today announced that it has acquired Seizmik, the leading aftermarket accessories innovator in the UTV (utility-terrain-vehicle) market. The purchase brings together Nivel’s strong online and dealer distribution network in specialty vehicles with Seizmik’s successful product innovation and manufacturing in UTV accessories.

Together with its recent acquisition of Side By Side Stuff, Nivel’s purchase of Seizmik positions Nivel Specialty Vehicles as an important player in the B2B and B2C UTV market. “Nivel has been looking at the UTV market for some time and we couldn’t be happier to have found such a solid and innovative partner as Seizmik,” stated Brent Moore, CEO of Nivel.

Seizmik will continue to operate as an independent subsidiary within the Nivel Specialty Vehicles division. “This is an exciting time for Seizmik. With Nivel, we have an opportunity to expand and grow in ways we would not have been able to do independently,” said Steve Shankin, CEO of Seizmik. With the acquisition, Steve Shankin will move to a new role as Executive Vice President of Nivel’s new UTV division.

About Nivel

Founded in 1968, Nivel is a global manufacturer, distributor, and seller of aftermarket parts and accessories for niche vehicles and heavy-duty equipment. It is a trusted business partner to thousands of dealers, distributors, and consumers in the US and international markets. Nivel owns the most valuable brands in the aftermarket niche vehicle parts and accessories categories: MadJax, Red Dot, GTW, Jake’s, Reliance and Seizmik. Visit Nivel for more information.

About Seizmik

Founded in 2001 by Steve Shankin, Charles Kim and Ed McFarlane, Seizmik has quickly grown to be a leading innovator of aftermarket UTV accessories. The Fuquay-Varina, NC company prides itself on bringing uncompromised design and best-in-universe customer service to its line of UTV accessories and making UTVs more useful and fun. Seizmik offers a large range of accessories including mirrors, door kits, windshields, gun racks and lighting. Seizmik products can be found at over 5,000 independent powersports dealerships. Visit Seizmik for more information.

Nivel Appoints Mike Myers Executive Vice President of Nivel Heavy Duty

Nivel Appoints Mike Myers Executive Vice President of Nivel Heavy Duty

New Division Leader will oversee Reliance and RF Engine portfolios

Jacksonville, FL– April 14, 2020

Nivel Parts & Manufacturing Co LLC, a global leader in niche vehicle aftermarket parts manufacturing, has appointed veteran heavy-duty aftermarket parts executive Mike Myers to lead the Nivel Heavy Duty division.

With over 30 years of experience in the industry, Mike started as a warehouse associate and quickly progressed to positions of greater responsibility. His path eventually led him to become an owner of Howard Enterprises, which was acquired by Nivel in 2012. Mike was previously Senior Vice President of Reliance Power Parts, one of Nivel’s largest heavy-duty businesses. As Executive Vice President, Mike will manage the full Nivel Heavy Duty business portfolio which includes Reliance, RF Engine and AgKits.

Commenting on the appointment, Nivel’s CEO, Brent Moore said, “Mike has already proven to be a tremendous asset to the Reliance business. With this new role we are putting a seasoned leader in charge who our customers know and trust.” Mike Myers will continue to be based in Nivel Heavy Duty’s Lynn, IN offices.

About Nivel

Founded in 1968, Nivel is a global manufacturer, distributor, and seller of aftermarket parts and accessories for niche vehicles and heavy-duty equipment. It is a trusted business partner to thousands of dealers, distributors, and consumers in the US and international markets. Nivel owns the most valuable brands in the aftermarket niche vehicle parts and accessories categories: MadJax, Red Dot, GTW, Jake’s, Reliance and Seizmik. Visit Nivel for more information.

About Nivel Heavy Duty

Nivel Heavy Duty offers aftermarket power parts, internal engine parts, and new and remanufactured long block engines for agricultural and construction equipment in the United States and internationally. Through our brands Reliance and RF Engine, Nivel supports the livelihoods of working men and women around the world by providing aftermarket access to critical engine parts that keep their equipment powerful, durable and reliable. Visit Nivel Heavy Duty for more information.

Nivel Acquires Aftermarket UTV Parts Distributor Side By Side Stuff

Nivel Acquires Aftermarket UTV Parts Distributor Side By Side Stuff

Nivel Specialty Vehicles enters the Utility Terrain Vehicle market

Jacksonville, FL– February 25, 2020

Nivel Parts & Mfg Co LLC today announced that it has acquired Side By Side Stuff, the leading aftermarket parts and accessories marketer for the UTV retail market. The purchase brings together Nivel’s strong distribution capabilities in the specialty vehicle category with Stuff’s brand and marketing reach with UTV enthusiasts.

The purchase fits Nivel’s overall strategy of transforming the aftermarket specialty vehicle parts and accessories industry in North America and international markets. Through the acquisition of Side By Side Stuff and its subsidiary Octane Ridge, Nivel enters one of the fastest growing segments in the market. “Our acquisition of Side By Side Stuff complements our specialty vehicle strategy to offer a synergistic range of innovative products across the PTV (Personal Transportation Vehicle) and UTV markets,” stated Brent Moore, CEO of Nivel.

Side By Side Stuff and Octane Ridge will continue to operate as independent subsidiaries within the Nivel Specialty Vehicles division. “I am thrilled to be joining the Nivel team and entering into this exciting new era of growth for the UTV market,” said Scott Harper, Stuff’s CEO and founder. Scott Harper will continue to lead the business as General Manager.

About Nivel

Founded in 1968, Nivel is a global manufacturer, distributor, and seller of aftermarket parts and accessories for niche vehicles and heavy-duty equipment. It is a trusted business partner to thousands of dealers, distributors, and consumers in the US and international markets. Nivel owns the most valuable brands in the aftermarket niche vehicle parts and accessories categories: MadJax, Red Dot, GTW, Jake’s, Reliance and Seizmik. Visit Nivel for more information.

About Side By Side Stuff

Side By Side Stuff, in Drexel, Missouri, offers the highest quality side by side accessories and parts. Since opening its doors in 2006, the company has provided exceptional service and affordable prices. Over the years, Side By Side Stuff has generated an impressive customer following based on the quality of work, excellent customer service and a true passion for the nature of its business. The mission of Side By Side Stuff is to express the highest level of customer service and authentic passion in every interaction with their customers. Visit https://www.sidebysidestuff.com/ for more information.

Nivel Parts & Mfg Launches Transformative New Product Line at the 2020 PGA Merchandise Show

Nivel Parts and Manufacturing Launches Transformative New Product Line at the 2020 PGA Merchandise Show

The Company unveils a New MadJax Brand Image and Innovative Design Partnership with Chilewich

Orlando, Jan. 22, 2020

Nivel Specialty Vehicles, the leader in aftermarket golf car parts and accessories, today announced the launch of a new brand identity for its flagship brand, MadJax, and an innovative new line of industry-leading golf car parts for golf car dealers worldwide.

One of these innovations is the MadJax Storm, an all-new body kit for the popular E-Z-GO© TXT© golf car, which will be shown as a concept but expected to go into production Summer 2020. In addition to the unique look of the body, its modular construction allows for more efficient packaging and shipping and makes it easier to replace parts. The MadJax Storm Light Kit is the first light kit in the golf car industry to offer reverse lights.

Nivel is also introducing two new wheels in from its GTW line – the Raven and Axis wheel. Both are expected to launch in March. The Raven wheel, features a ball-milled face offering a rugged look while the Axis wheel, features an industry-exclusive mesh spoke design.

In addition, Nivel has partnered with Chilewich, a world leader in performance textiles to launch designer golf car floor mats that combine innovative weaves and a distinctive color palette with proven durability and easy maintenance. “We are excited to partner with Nivel, a leader in the golf car market, to support their efforts in creating new styles and technologies in the automotive space,” says Sandy Chilewich, founder, and creative director of Chilewich. “This partnership is the first example of the new Nivel and showcases our continuous investment in product, brand and manufacturing excellence,” says Aric Singletary, Vice President of Product Engineering and Development, Nivel. These floor mats, expected to launch in March, will be available in two of Chilewich’s signature weaves to fit the Yamaha Drive and Drive2, the Club Car Precedent, Onward, and Tempo as well as the E-Z-GO TXT.

For more information about these upcoming products, please visit: www.nivelparts.com

About Nivel

Founded in 1968, Nivel is a global manufacturer, distributor, and seller of aftermarket parts and accessories for niche vehicles and heavy-duty equipment. It is a trusted business partner to thousands of dealers, distributors, and consumers in the US and international markets. Nivel owns the most valuable brands in the aftermarket niche vehicle parts and accessories categories: MadJax, Red Dot, GTW, Jake’s, Reliance and Seizmik. Visit Nivel for more information.