Dennis Beinborn Golf Tournament

Dennis Beinborn Golf Tournament

Jacksonville, FL– October 11, 2021

Over the summer, we lost a dear friend and colleague, Dennis Beinborn – loving husband and proud father to Amanda and Chris. In honor of his memory, the Nivel team organized a fundraiser to help support his loving family – and so the first annual Dennis Beinborn Golf Tournament fundraiser was held this past Saturday September 25.

We had over forty players and twenty sponsors participate in the tournament. The day was filled with golf, Karaoke, raffles, prizes, and games. Nivel donated a fully customized golf car with the most innovative accessories. Danny Serrano, Nivel’s Warehouse manager was the lucky winner and took the prized golf car home.

By the end of the day, we raised $22,000 for Dennis’s family. We want to say thank you to all the players, volunteers and sponsors, this day would not have been a success without you.


About Nivel

Founded in 1968, Nivel is a global manufacturer, distributor, and seller of aftermarket parts and accessories for niche vehicles and heavy-duty equipment. It is a trusted business partner to thousands of dealers, distributors, and consumers in the US and international markets. Nivel owns the most valuable brands in the aftermarket niche vehicle parts and accessories categories: MadJax, Red Dot, GTW, Jake’s, Reliance, Seizmik and Highlifter.

Nivel Acquires Aftermarket PTV Parts E-commerce Platform Performance Plus Carts

Nivel Acquires Aftermarket PTV Parts E-commerce Platform Performance Plus Carts

Jacksonville, FL– June 1, 2021

Nivel Parts & Mfg Co LLC today announced that it has acquired, Performance Plus Carts, a leading golf car parts and accessories e-commerce platform focused on providing customers a seamless digital strategy. The purchase brings together Nivel’s strong product portfolio and distribution capabilities with PPCs expertise in the e-commerce space.

Nivel recognizes the importance of the ever-growing digital market. Through the acquisition of Performance Plus Carts, Nivel gains insights and best practice to achieve success in today’s e-commerce space.

Performance Plus Carts will integrate into Nivels e-commerce lineup. Donnie Jouppi, PPC’s president and founder, will be joining us as the VP of Digital experience leading Nivel’s transformation in the digital arena. “I am very excited to be a part of the Nivel team, by leveraging the strengths of both PPC and Nivel I am confident we will lead the way creating the best digital experience in the industry.”


About Nivel

Founded in 1968, Nivel is a global manufacturer, distributor, and seller of aftermarket parts and accessories for niche vehicles and heavy-duty equipment. It is a trusted business partner to thousands of dealers, distributors, and consumers in the US and international markets. Nivel owns the most valuable brands in the aftermarket niche vehicle parts and accessories categories: MadJax, Red Dot, GTW, Jake’s, Reliance, Seizmik and Highlifter.

About Performance Plus Carts

Performance Plus Carts, a leading e-commerce platform, offers customers a seamless digital experience when searching online for PTV parts and accessories. Since 2010 PPC have grown in to one of the fastest growing privately held companies in America as featured by INC Magazine. Starting out in a garage, PPC has grown through exceptional customer service, experience, and expertise.

Nivel Acquires UTV Accessories Leader High Lifter

Nivel Acquires UTV Accessories Leader High Lifter

Nivel adds leader in the UTV suspension space to its fast-growing UTV division

Jacksonville, FL– January 19, 2021

Nivel Parts & Manufacturing Co LLC (Nivel) today announced that it has acquired High Lifter Products, Inc., a renowned U.S.-based ATV/UTV performance accessory manufacturer and pioneer in the ATV/UTV off-road market. The purchase is Nivel’s fifth UTV acquisition along with Side By Side Stuff, Octane Ridge, Seizmik, and APE Offroad.

“This is the perfect opportunity for High Lifter to leverage its technical, manufacturing and marketing ability like never before,” said Scott Smith, Founder and CEO of High Lifter.

In addition to expanding Nivel UTV’s product line into lift kits, tires and wheels, axles and snorkels, High Lifter brings cutting-edge product technology and development capabilities along with a strong, premium brand. “High Lifter is one of the most recognized brands in the UTV accessories category and developed the first ATV lift kit 25 years ago. We are thrilled to welcome them to the Nivel family as one of the crown jewels in our portfolio,” stated Brent Moore, CEO of Nivel.

In addition to its product engineering prowess, High Lifter is also known for hosting the Mud Nationals, the largest Utility ATV event in the world, boasting more than 14,000 attendees from the U.S., Canada and Europe.


About Nivel

Founded in 1968, Nivel is a global manufacturer, distributor, and seller of aftermarket parts and accessories for niche vehicles and heavy-duty equipment. It is a trusted business partner to thousands of dealers, distributors, and consumers in the US and international markets. Nivel owns the most valuable brands in the aftermarket niche vehicle parts and accessories categories: MadJax, Red Dot, GTW, Jake’s, Reliance and Seizmik.

About High Lifter

High Lifter Products, Inc. has been developing and marketing unique, after-market accessories for utility, 4-wheel drive ATVs, UTVs, and RUVs since 1996. In this short time, the company has grown from a one-man, backyard hobby into a 95 employee, multi-million-dollar corporation.

Business operations are carried out at our 52,000 square foot location in Shreveport, Louisiana. This building includes a retail showroom, a manufacturing and fabrication facility, a performance shop, executive offices, and is surrounded by 3 large warehouses. We also operate through our main website www.highlifter.com, which is visited by millions of unique visitors each year, and includes a full product listing, a forum and more information on our annual Mud National Events.

Nivel Announces the Launch of the MadJax Storm

Nivel Announces the Launch of the MadJax Storm

Innovative New Body Kit Offers both Practicality and Style for Dealers and Consumers

Jacksonville, FL– January 14, 2021

Nivel Specialty Vehicles, the leader in aftermarket golf car parts and accessories, today announced the launch of the MadJax Storm, an all-new body kit for the popular E-Z-GO® TXT® golf car.

The Nivel Specialty Vehicles product team created the MadJax Storm with the needs of the dealers in mind. “From a dealer-facing standpoint, we wanted to make something that is easy,” said Matt Fields, Nivel SV’s Group Product Manager. In addition to the MadJax Storm’s unique, automotive body style, its modular construction allows for more efficient packaging, shipping, and is easier to service and repair. With the MadJax Storm, dealers can now remove and replace the individual sections which are damaged, rather than having to swap out an entire body. The MadJax Storm will offer a fresh color palette, with options such as Sea Storm blue and Cement Gray. The kit will also include a front cowl, grille, rear body trunk cover and a full Storm Light Kit which will be the first light kit in the golf car industry to offer reverse lights.

The MadJax Storm is part of a two-year transformation at Nivel Specialty Vehicles to create an R&D and product engineering capability, drive innovation and build top-tier house brands. Included in this effort was a new brand identity for MadJax Storm, its premium brand, which launched at the 2020 PGA Merchandise Show. “The MadJax Storm will be followed by many more upcoming product launches in 2021 that will showcase true innovation for the aftermarket golf car parts industry,” according to Aric Singletary, VP of Engineering and Product Development.

For more information vist www.madjax.com.


About Nivel

Founded in 1968, Nivel is a global manufacturer, distributor, and seller of aftermarket parts and accessories for niche vehicles and heavy-duty equipment. It is a trusted business partner to thousands of dealers, distributors, and consumers in the US and international markets. Nivel owns the most valuable brands in the aftermarket niche vehicle parts and accessories categories: MadJax, Red Dot, GTW, Jake’s, Reliance and Seizmik.

Nivel Acquires UTV Accessories Company Ape Offroad

Nivel Acquires UTV Accessories Company Ape Offroad

With its fourth acquisition in 2020, Nivel continues to build its presence in the UTV sector

Jacksonville, FL– November 12, 2020

Nivel Parts & Manufacturing Co LLC (Nivel) today announced that it has acquired Ape Offroad, (formerly known as Over Armour) a leading supplier of cabs and windshields for the UTV market. The purchase adds to Nivel’s strong product line-up in the UTV category, brought on by previous acquisitions of leading UTV players Side By Side Stuff and Seizmik.

Nivel’s acquisition continues the company’s strategy of consolidating successful niche UTV players to create a seamless and comprehensive product array of UTV parts and accessories. “Nivel Specialty Vehicles is on a path to create an exciting new channel and offering for UTV dealers, distributors and consumers,” stated Brent Moore, CEO of Nivel.

Ape Offroad will become part of the new UTV division within Nivel Specialty Vehicles. “This acquisition is a great addition to Nivel because it increases our product line and ability to satisfy even more customers in a fast-growing category,” says Steve Shankin, Executive Vice President of Nivel UTV. With the acquisition, Ape Offroad products will continue to be available through Octane Ridge, Nivel’s dealer channel for UTV customers, SideBySideStuff.com, Nivel’s retail UTV channel, and through brick and mortar and online dealers.


About Nivel

Founded in 1968, Nivel is a global manufacturer, distributor, and seller of aftermarket parts and accessories for niche vehicles and heavy-duty equipment. It is a trusted business partner to thousands of dealers, distributors, and consumers in the US and international markets. Nivel owns the most valuable brands in the aftermarket niche vehicle parts and accessories categories: MadJax, Red Dot, GTW, Jake’s, Reliance and Seizmik.

About Ape Offroad

Based in Flemingsburg, KY, Ape Offroad produces windshields, cab enclosures, and other accessories for UTVs and Side by Sides with fitments for nearly every vehicle ever made. The breadth of assortment is unrivaled in the industry. Ape Offroad, is known for its long-term relationship with their customers, and aims to give the best customer service available. Visit Ape Offroad for more information.

Nivel Acquires UTV Accessories Innovator Seizmik

Nivel Acquires UTV Accessories Innovator Seizmik

Nivel continues to build its footprint within the UTV category

Jacksonville, FL– May 6, 2020

Nivel Parts & Mfg Co LLC today announced that it has acquired Seizmik, the leading aftermarket accessories innovator in the UTV (utility-terrain-vehicle) market. The purchase brings together Nivel’s strong online and dealer distribution network in specialty vehicles with Seizmik’s successful product innovation and manufacturing in UTV accessories.

Together with its recent acquisition of Side By Side Stuff, Nivel’s purchase of Seizmik positions Nivel Specialty Vehicles as an important player in the B2B and B2C UTV market. “Nivel has been looking at the UTV market for some time and we couldn’t be happier to have found such a solid and innovative partner as Seizmik,” stated Brent Moore, CEO of Nivel.

Seizmik will continue to operate as an independent subsidiary within the Nivel Specialty Vehicles division. “This is an exciting time for Seizmik. With Nivel, we have an opportunity to expand and grow in ways we would not have been able to do independently,” said Steve Shankin, CEO of Seizmik. With the acquisition, Steve Shankin will move to a new role as Executive Vice President of Nivel’s new UTV division.


About Nivel

Founded in 1968, Nivel is a global manufacturer, distributor, and seller of aftermarket parts and accessories for niche vehicles and heavy-duty equipment. It is a trusted business partner to thousands of dealers, distributors, and consumers in the US and international markets. Nivel owns the most valuable brands in the aftermarket niche vehicle parts and accessories categories: MadJax, Red Dot, GTW, Jake’s, Reliance and Seizmik.

About Seizmik

Founded in 2001 by Steve Shankin, Charles Kim and Ed McFarlane, Seizmik has quickly grown to be a leading innovator of aftermarket UTV accessories. The Fuquay-Varina, NC company prides itself on bringing uncompromised design and best-in-universe customer service to its line of UTV accessories and making UTVs more useful and fun. Seizmik offers a large range of accessories including mirrors, door kits, windshields, gun racks and lighting. Seizmik products can be found at over 5,000 independent powersports dealerships. Visit Seizmik for more information.

Nivel Appoints Mike Myers Executive Vice President of Nivel Heavy Duty

Nivel Appoints Mike Myers Executive Vice President of Nivel Heavy Duty

New Division Leader will oversee Reliance and RF Engine portfolios

Jacksonville, FL– April 14, 2020

Nivel Parts & Manufacturing Co LLC, a global leader in niche vehicle aftermarket parts manufacturing, has appointed veteran heavy-duty aftermarket parts executive Mike Myers to lead the Nivel Heavy Duty division.

With over 30 years of experience in the industry, Mike started as a warehouse associate and quickly progressed to positions of greater responsibility. His path eventually led him to become an owner of Howard Enterprises, which was acquired by Nivel in 2012. Mike was previously Senior Vice President of Reliance Power Parts, one of Nivel’s largest heavy-duty businesses. As Executive Vice President, Mike will manage the full Nivel Heavy Duty business portfolio which includes Reliance, RF Engine and AgKits.

Commenting on the appointment, Nivel’s CEO, Brent Moore said, “Mike has already proven to be a tremendous asset to the Reliance business. With this new role we are putting a seasoned leader in charge who our customers know and trust.” Mike Myers will continue to be based in Nivel Heavy Duty’s Lynn, IN offices.


About Nivel

Founded in 1968, Nivel is a global manufacturer, distributor, and seller of aftermarket parts and accessories for niche vehicles and heavy-duty equipment. It is a trusted business partner to thousands of dealers, distributors, and consumers in the US and international markets. Nivel owns the most valuable brands in the aftermarket niche vehicle parts and accessories categories: MadJax, Red Dot, GTW, Jake’s, Reliance and Seizmik.

About Nivel Heavy Duty

Nivel Heavy Duty offers aftermarket power parts, internal engine parts, and new and remanufactured long block engines for agricultural and construction equipment in the United States and internationally. Through our brands Reliance and RF Engine, Nivel supports the livelihoods of working men and women around the world by providing aftermarket access to critical engine parts that keep their equipment powerful, durable and reliable. Visit Nivel Heavy Duty for more information.

Nivel Acquires Aftermarket UTV Parts Distributor Side By Side Stuff

Nivel Acquires Aftermarket UTV Parts Distributor Side By Side Stuff

Nivel Specialty Vehicles enters the Utility Terrain Vehicle market

Jacksonville, FL– February 25, 2020

Nivel Parts & Mfg Co LLC today announced that it has acquired Side By Side Stuff, the leading aftermarket parts and accessories marketer for the UTV retail market. The purchase brings together Nivel’s strong distribution capabilities in the specialty vehicle category with Stuff’s brand and marketing reach with UTV enthusiasts.

The purchase fits Nivel’s overall strategy of transforming the aftermarket specialty vehicle parts and accessories industry in North America and international markets. Through the acquisition of Side By Side Stuff and its subsidiary Octane Ridge, Nivel enters one of the fastest growing segments in the market. “Our acquisition of Side By Side Stuff complements our specialty vehicle strategy to offer a synergistic range of innovative products across the PTV (Personal Transportation Vehicle) and UTV markets,” stated Brent Moore, CEO of Nivel.

Side By Side Stuff and Octane Ridge will continue to operate as independent subsidiaries within the Nivel Specialty Vehicles division. “I am thrilled to be joining the Nivel team and entering into this exciting new era of growth for the UTV market,” said Scott Harper, Stuff’s CEO and founder. Scott Harper will continue to lead the business as General Manager.


About Nivel

Founded in 1968, Nivel is a global manufacturer, distributor, and seller of aftermarket parts and accessories for niche vehicles and heavy-duty equipment. It is a trusted business partner to thousands of dealers, distributors, and consumers in the US and international markets. Nivel owns the most valuable brands in the aftermarket niche vehicle parts and accessories categories: MadJax, Red Dot, GTW, Jake’s, Reliance and Seizmik.

About Side By Side Stuff

Side By Side Stuff, in Drexel, Missouri, offers the highest quality side by side accessories and parts. Since opening its doors in 2006, the company has provided exceptional service and affordable prices. Over the years, Side By Side Stuff has generated an impressive customer following based on the quality of work, excellent customer service and a true passion for the nature of its business. The mission of Side By Side Stuff is to express the highest level of customer service and authentic passion in every interaction with their customers. Visit https://www.sidebysidestuff.com/ for more information.

Nivel Parts & Mfg Launches Transformative New Product Line at the 2020 PGA Merchandise Show

Nivel Parts and Manufacturing Launches Transformative New Product Line at the 2020 PGA Merchandise Show

The Company unveils a New MadJax Brand Image and Innovative Design Partnership with Chilewich

Orlando, Jan. 22, 2020

Nivel Specialty Vehicles, the leader in aftermarket golf car parts and accessories, today announced the launch of a new brand identity for its flagship brand, MadJax, and an innovative new line of industry-leading golf car parts for golf car dealers worldwide.

One of these innovations is the MadJax Storm, an all-new body kit for the popular E-Z-GO© TXT© golf car, which will be shown as a concept but expected to go into production Summer 2020. In addition to the unique look of the body, its modular construction allows for more efficient packaging and shipping and makes it easier to replace parts. The MadJax Storm Light Kit is the first light kit in the golf car industry to offer reverse lights.

Nivel is also introducing two new wheels in from its GTW line – the Raven and Axis wheel. Both are expected to launch in March. The Raven wheel, features a ball-milled face offering a rugged look while the Axis wheel, features an industry-exclusive mesh spoke design.

In addition, Nivel has partnered with Chilewich, a world leader in performance textiles to launch designer golf car floor mats that combine innovative weaves and a distinctive color palette with proven durability and easy maintenance. “We are excited to partner with Nivel, a leader in the golf car market, to support their efforts in creating new styles and technologies in the automotive space,” says Sandy Chilewich, founder, and creative director of Chilewich. “This partnership is the first example of the new Nivel and showcases our continuous investment in product, brand and manufacturing excellence,” says Aric Singletary, Vice President of Product Engineering and Development, Nivel. These floor mats, expected to launch in March, will be available in two of Chilewich’s signature weaves to fit the Yamaha Drive and Drive2, the Club Car Precedent, Onward, and Tempo as well as the E-Z-GO TXT.

For more information about these upcoming products, please visit: www.nivelparts.com


About Nivel

Founded in 1968, Nivel is a global manufacturer, distributor, and seller of aftermarket parts and accessories for niche vehicles and heavy-duty equipment. It is a trusted business partner to thousands of dealers, distributors, and consumers in the US and international markets. Nivel owns the most valuable brands in the aftermarket niche vehicle parts and accessories categories: MadJax, Red Dot, GTW, Jake’s, Reliance and Seizmik.